LTV:CAC Ratio
The LTV:CAC ratio compares how much a customer is worth (LTV) to how much it costs to acquire them (CAC). A ratio of 3:1 or higher is generally considered…
The LTV:CAC ratio compares how much a customer is worth (LTV) to how much it costs to acquire them (CAC). A ratio of 3:1 or higher is generally considered…